Marketing Manager - RJ Byrd

Marketing Manager

RJ Byrd has been engaged to locate a Marketing Manager for our client. As the Marketing Manager, this individual will be responsible for working in CRM channels (e.g., email, SMS, in-product comms, etc.) in terms of both the execution and monitoring, while developing strategies and tactics to retain current customers and manage them through the onboarding process.

  • Lead the core lifecycle communications strategies 
  • Make decisions on optimizations to scale communications across all customer touch points (email, app, sms, display)
  • Develop customer journeys based on segmentation and personas to retain existing customers and drive signups among new customers
  • Drive retention 
  • Partner with B2B/B2C Growth Managers to develop user journeys
  • Testing, reporting, and channel analysis including KPI, weekly channel updates, and forecasting for future months.
  • Identify areas for process improvement and work cross-functionally to implement
  • Collaborate with product, marketing, engineering, and sales teams


  • At least 3-5 years of experience in lifecycle marketing, that includes a client base with which reengagement campaigns were required
  • Bachelor’s degree in a relevant field of study or equivalent experience 
  • Passion for doing what is right by the customer by leveraging quantitative abilities and problem-solving 
  • Strong project and process management skills
  • Detail-oriented, and have the ability to execute on channel-specific operational tasks independently
  • Ability to work independently and manage multiple priorities concurrently
  • Growth mindset focused on driving outcomes 
  • Experience managing and growing a team
  • Highly collaborative with strong interpersonal and leadership skills
  • Ability to learn new tools and procedures quickly
  • Experience working in a tech company or start up environment
  • Email marketing experience